Our Values
The Naeema Project is guided by the core values: Justice, Excellence, and Care for those around us. These universal values, will underpin every thing we do and connect individuals of all backgrounds, faiths and philosophies.
We strive to embody these values in every step we take - serving others with sincerity, treating all with fairness, and nurturing strong, compassionate ties within our community.
Our work is an act of devotion, carried out with the belief that we are contributing to something far greater that leads to lasting beauty in this world and in the life to come.
Winning Behaviours
To bring our vision to life and live out our values, we believe in nurturing a set of positive, purpose-driven behaviours that guide everything we do.
These Winning Behaviours reflect the spirit of Justice, Excellence, and Care for those around us.
They shape how we work together, how we serve others, and how we honour both people and place. Whether in planning an hike, rejuvenating the local green spaces, or simply welcoming someone with warmth, these behaviours remind us of who we are and what we are building.
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ʿAdl
Justice
Fairness, balance, and integrity in all we do.
Treat others with fairness and dignity
Speak and act with justice - regardless of status, background, or opinion.
Make decisions with transparency and accountability
Include others, explain reasoning, and remain open to feedback.
Uphold the rights of people and the environment
Ensure no one is harmed or left behind, and care for the earth as a trust from God.
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Iḥsān
Excellence
Doing things beautifully, sincerely, and to the best of our ability.
Give your best in every task
Whether seen or unseen, do all work with care, quality, and intention.
Act with sincerity and purpose
Serve for the sake of God - not praise, position, or reward.
Reflect beauty in speech, action, and space
Speak kindly, act thoughtfully, and help create surroundings that are uplifting.
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Ītā’ dhī al-Qurbā
Care for Those Around Us
Compassion, generosity, and responsibility to those closest to us.
Support your family, neighbours, and local community
Start with those near and be present for their needs.
Strengthen bonds and build trust
Invest time in relationships and uplift those who feel unseen or disconnected.
Share your time, skills, and resources generously
Give from what you have - whether it’s a listening ear, a helping hand, or a meal.